Personal Branding

Sometimes you’ll agree with the world’s opinion. Sometimes you won’t. But many times you may not even be aware of it.

Marshall Goldsmith – Author and authority on Leadership

In a recent article entitled “Who do people think you are?” written for Talent Management Magazine, Marshall Goldsmith said that “we define our character as who we really are and our reputation as who other people think we really are”. The scary part for many of us is not only does our view differ from other people’s view of ourselves but that most of the time we are clueless about the difference. This can wreak havoc on a career when you’re competing for that next job or next great assignment.

How you’re perceived by your managers, peers and staff is your personal brand

I call your reputation your personal brand. We all understand product branding. It’s how the product manager distinguishes their product from its competitors. It’s about highlighting the features of the product that resonate with the target market and makes it the only logical choice for the consumer. Brand advocates connect at a deep level with the brands they love and includes the experiences they’ve had with the product as well as their perceptions about the product. A good brand manager knows their target market, what problems their product solves for the consumer and consistently delivers on their promise of value.

Your personal brand is your promise of value to your company. Just like a consumer brand, you must understands what is valued by your organization and how you, your skills and your experiences can help the company achieve its business objectives. And you must consistently deliver on your promise of value.

You must manage your personal brand to be successful in today’s competitive corporate environment.

“When your name is mentioned at work, what phrases do you think pops into people’s heads?” That’s a question I posed recently to one of my career mastermind coaching groups. Their first reaction was shock, because they hadn’t thought about their brand in quite those terms. After giving it some thought, they were all able to come up with some responses. My next question was “Are you happy about it and if not, what are doing to actively change your brand?” My final question was “Is your brand helping or hurting your career goals?”

You can develop a strong personal brand that honors your core values and supports your company’s goals and objectives

One of the concerns that my clients have when we first talk about aligning their brand with corporate objectives is that they don’t want to lose their individuality. hey don’t want to become a cookie-cutter version of someone else’s idea of success. My belief is quite the opposite. Those people who are true their personal values often become more successful than they ever thought possible. Success comes easier because they are in their comfort zone of strengths and abilities.

My career transformation coaching program walks you through the process of creating and managing your personal brand step by step

In the Career Transformation Coaching Program, we:

Design your personal brand based on your core values and strengths. We explore what you uniquely bring to your job and express it in terms that will resonate with your executives.
We highlight the experience, education and skills that are important to success in your particular corporate environment and make your personal brand congruent with your corporations goals and objectives.
We build a strategy on how to re-position your brand if it’s not currently working for you and we discuss how to build a consistent brand over time as you move from assignment to assignment.

Your career will take a giant step forward

You’ll understand how to build trust in your brand
You’ll know what your ‘non-negotiables’ are
You’ll build a strong personal board of directors that will support and advise you
You’ll position yourself as the person everyone wants on their team
You’ll insulate your career from minor set-backs

What’s included:

A 4-session coaching program delivered via telephone in 90 minute blocks.

Session One: Define your core values, what’s important to you and what holds you back from achieving your greatest success
Session Two: Define your personal brand taking into account what we discovered in Session One
Session Three: Define who should be in your personal board of directors and why
Session Four: Create a personalized success strategy to reposition your brand if needed or to build consistency and strengthen your brand if it’s already working for you

But this program isn’t for everyone. You must already have achieved some level of career success and have big goals to take your career to the next level. You must be willing to be candid about your strengths and open to change. You must be willing to make a commitment to show up and be fully engaged in the coaching sessions. If that describes you, then you owe it to yourself and your career success to sign up for this coaching program.

Two Options for the Career Transformation Coaching Program

If you’ve decided that this coaching program is for you, there are two ways that you can experience the program.

Individual Coaching delivered in one-to-one sessions where you are the only person being coached. This option is for people who want ultimate privacy and aren’t comfortable sharing in a group environment. Individual coaching can be scheduled immediately as soon as you sign up.
Group Coaching delivered in multi-person sessions where three to five individuals are being coached. You will each receive individualized attention but you will be sharing in a group environment. This option is for people who like the interaction of a group and who are willing to share comments within the group. It’s also more cost effective because you are sharing the coach’s time. Group Coaching is scheduled using a waiting list. When at least 3 people sign up, a group session will be started.

Yes, I’d like to sign up for Career Transformation Coaching!