Resources

My Business Partner – Coach Jaynine and I have put together a Treasure Chest of resources for new or aspiring Business Coaches, Personal Coaches or Consultants. If you want high, quality, no fluff guidance, look no further. When you combine all of these resources, you’ll have the starter kit that we wished we had when we first built our businesses. Now you can get the advantage of our knowledge and save the mistakes and false starts.

Linked-In Profile:

One of your most important tasks as an expert in your industry is managing and protecting your personal brand. In the internet world this is often difficult due to the widespread use of social networking applications. When your relative tags you in a photo on FaceBook or a friend makes a comment about the weekend party you attended, you have no control over that.

While you can’t control all of the information that is on the web, you can influence what others see when they search your name by taking some proactive steps. One of these is to join Linked-In and create a profile.

There are many reasons to join Linked-In from a business perspective, such as building relationships with industry colleagues and researching potential clients but in this report, we’ll focus on creating a strong profile and increasing your visibility as an expert. When your profile is complete and robust, professional contacts will be able to find you easily and will see the information that you want to share rather some random data that pops up in a search.

Circle of Influence

The purpose of this exercise is for you to recognize the power of influence that ten people in your life have over you, your self-esteem, and productivity. People can motivate you and propel you to seek bigger and greater things or they can sabotage your efforts and hold you back. People can also attempt to make you feel inferior if you let them. After completing the questions for each person, you may see that it is time for you to divorce some of the people in your circle of influence. It may also be time to sit down, have a frank conversation with others, and let them know that there is trouble in your relationship. As you grow personally and professionally, you may find you have out grown people and that others have outgrown you. I often hear my clients talk about friends and family being jealous of their successes. This is a great exercise to use to see if the big green ugly monster is biting you. This is a great exercise for one on one client sessions

Circle of Influence – Part II

After you complete the Circle of Influence you may realize that one or more people are very toxic. They are holding you back or sabotaging your success. You love him or her but you realize the relationship is not healthy. It is not allowing you to grow personally and/or professionally. So…now what?

My strategies will help you in your decision to completely cut off contact with the person or be able to turn the relationship into a healthy one. This course will have you role playing and designing scripts on what to say to the toxic friend. This is a great exercise for one on one client sessions. This exercise often has people in tears – so have the tissue handy.

Tend to Your Garden – Nourish your dreams and goals

We love to spend time focusing on other people’s lives. Their drama and problems are much more exciting than our own. Come on now admit it you know it is true. Plus then our lives don’t look so bad. However, when we take time to focus on office gossip, our friends’ latest fiasco, or solving problems for our grown children we are taking away time that is better spent on focusing on pursuing our goals and dreams. Sometimes it is ok to be greedy and focus on YOU! Changing to this new mindset will not happen overnight but it can happen and should happen. It is time to tend to your own garden. It is time to nourish your dreams and goals. This exercise will help you identify your long and short term goals. You will learn to apply the SMART acronym to your goals. Lastly, you will design your vision board. This is a great exercise for individual clients or it can be used in a group setting or as an ice breaker for a workshop.

Writing Your Life Mission Statement

When you know your mission and review it often you will stay focused and only apply for jobs, work or volunteer and be surrounded by people that support your life mission. You will be less likely to get sidetracked and engage in unproductive activities. If you truly want to live life on your terms, you need to know where you are going. This is a great exercise for individual clients or it can be used in a group setting or as an ice breaker for a workshop.

Are you charging what you’re worth?

If you provide a service or specific product the consumer often thinks that the time you spend with him or her is pure income for you. The consumer does not take into consideration all the time that you spend behind the scenes getting ready for that client session or designing that custom cake, drape, or premier wedding or event. But, are you guilty of this limited thinking too? Do you know what hourly rate you would like to receive? Do you know how many hours you actually spend with a client? This includes not only the client session but the work that must be done behind the scenes.

Language and Selling

“People don’t buy for logical reasons. They buy for emotional reasons.” Zig Ziglar

This course is designed to help you identify key words that will help you sell your product or service. The words you choose to use will establish you as the expert. Do not attempt to complete this course in one sitting or in an hour. It will take you several hours. However, the benefits will be powerful and worth the effort.

Back to Business Basics – Write Your Mission Statement

Your Mission Statement is the backbone of your business. When you understand your mission, you can then decide upon a business name, business model, and design your marketing materials. Your Mission Statement should be reviewed at least every five years. The reason you want a Mission Statement is so that potential customers know what you do and how you do it and the direction your moral compass is pointing. People do business with those they know, like, and trust. You will also want to review your Mission Statement when expanding your product line or expanding your business to see if you are staying true to your Mission. Your employees need to know your Mission Statement so they know what the purpose of the business is so they can focus on fulfilling the Mission.

Back to Business Basics – Write Your Vision Statement

Your Vision Statement is one of the vertebrae in the backbone of your business. It will inspire and motivate you to grow your business. It will provide you direction on growing your business. It will also aid you in designing your marketing materials.

Create Your Personal Brand

We’re all familiar with product brands, like iPhone or Coca-Cola. When you hear those names an image automatically pops into your head. You might think of the Apple iPhone as cool and easy to use. You may think of Coca-Cola as a refreshing drink.

You probably have memories of times that you used those products or saw someone else use them and you’ve made a judgment call about the value of those brands to you. You might think – ‘I’ve got to get one of those iPhones so that I can have the latest and greatest gadget. You may think – ‘Coca Cola isn’t for me. I don’t like soft drinks’. The commercials for those brands focus on certain aspects of the product that they want to highlight and that distinguishes them from their competition. They have a signature style which attracts those clients who want to experience the values portrayed in the commercials.

Just like a product, each of us has a personal brand, whether we consciously manage it or just let it happen. Your personal brand is what other people think about you when they hear your name. I’m sure you would agree that you want to project a brand image that is consistent with your life mission and goals. That’s the quickest way to be successful: branding yourself by tying your life mission and passions to your business image. That creates a unique and unbeatable combination that will attract your ideal client or job.

This 3-Part Personal Branding Action Guide will show you how to examine your core values, identify your strengths and knock down the roadblocks that are holding you back. More than just a quick fix or cosmetic update, it’s designed to give you the opportunity for self-reflection and to show you how to articulate your personal mission and brand. It will teach you a lot about YOU and what YOU truly want.

Five Steps to Designing Your Bucket List

The movie, The Bucket List, started a revolution. It prompted people to reexamine their lives and truly think about what they wanted to accomplish before “kicking the bucket”. Did you design a bucket list back in 2007? Have you been able to check one, two or more items off your bucket list? If you are like me you never got around to designing your bucket list. So, let’s stop what we are doing and design our bucket lists. Please do not let life slip you by. Remember, today is the someday you have been waiting for…my five steps to completing your bucket list will aid you in turning your dreams into reality. This is a great exercise for individual clients or it can be used in a group setting or as an ice breaker for a workshop.

Article Writing 101

Why Pay for Advertising When You Can Be A Published Author? Anyone with money can pay for an advertisement or billboard. But, only credible industry experts get articles published. Article writing will help you increase your credibility as you show off your expertise. It will also help you stay current on your industry trends. Since you will be making sure you use current information and stats in your articles. Remember too an article will probably take up more room on the page than an advertisement. This is better exposure for you. Articles can also be recycled. You can get lots of mileage from one article. An article can provide content for your media releases and social media status updates.

Put More Money in your bank account

Design Your Prospective Follow Up System. Following up is a necessary step in everything you do as a business owner. When you confront your fear, change your mindset, and establish a follow up system you will save yourself time. You will stop procrastinating and you will get your answer to your email, phone call, or proposal sooner. You will have more money in your bank when you follow up. This course is designed to help you confront your fear of following up, change your mindset, and designing your follow up system.

Grow Your Business & Build Relationship with a Newsletter

Your newsletter is another tool you have to help you grow your business. Did you know even Oprah send out an email newsletter? You may have heard that newsletters are dead. They are NOT. They are still a great tool to use to stay in touch with former clients, current clients and new friends. They are a great way to establish yourself as the expert in your niche. Throughout this course, I will share tips and tricks on how to publish a newsletter for free or nearly free. You will learn the answer to these seven questions during this course. Why you need to publish a newsletter. What to put in your newsletter.

Where to get content your newsletter. How often to publish your newsletter. Who should receive your newsletter? How to make money with a newsletter. How to publish a newsletter for free or very low cost. You will also learn about the CAN SPAM Laws so that you do not get in trouble for sending SPAM.

Show Me the Money! Design Your Invoicing Procedures

You are in business to make money. You are not in business to give away your products or services for free. If you do not have a system in place you may forget to invoice a client or customer. Designing your invoicing procedures is one of the very first systems you must have in place as a business owner. This course includes samples letters that you can customize for your business.

Stop the Snatchers and Grabbers.

these are the people that will suck the free out of you. If you intend to stay in business you must learn to defend yourself and your business from the Snatchers and Grabbers. Snatchers and Grabber appear to be a very hot lead or prospect. They masquerade as being interested in your service or product. Snatchers and Grabbers are overly nice and chummy. They will say things like “Oh, I’ve wanted to meet you.” Then when they capture your attention WHAM they hit you with the questions. The question will not be a general question. The questions they ask will be soliciting very specific information; typically information that you provide for a fee. Snatchers and Grabbers are not your friends. Your friends would never ever think of asking you to give them a service or product for free. Friends respect the friendship and would not ever do anything to jeopardize the relationship. If you felt taken advantage of or used – the person was a Snatcher and Grabber.